SAN FRANCISCO – Dec. 2008 – Acara Mia Magazine, the first and only magazine dedicated primarily to high-end fashion for infants through 10 years old announced today that it has launched its online version. Regular sections of the magazine include “Children’s Fashion,” detailing fashion trends, tips and interviews with children’s fashion designers, “Generation Green,” covering eco-friendly and organic clothing and beauty products, and “Fashionspired,” covering fashion-inspired strollers, gear, toys, books and accessories and 20 under $20, which includes stylish clothing at lower price points. The current issue features an interview with celebrity designer, Lisa Wu-Hartwell, of Real Housewives of Atlanta and owner of Hart 2 Hart, a unique children’s fashion line and XX and XX, XX of Lelli Kelly Shoes. Acara Mia Magazine also announced today a child model search, where members of the site can send in their child’s photo to win a prize package that includes a photo shoot to be featured in an upcoming issue of Acara Mia Magazine and a gift certificate from upscale children’s boutique, Jean et Marie, among other prizes.
In each issue, the magazine will also include articles on The Best Children’s Boutiques and Child-friendly Shopping in a featured city. Acara Mia Magazine editors will travel the U.S. searching for the best children’s boutiques and child-friendly department stores in major cities. The first issue focuses on San Francisco.
The children’s apparel market is estimated to be $147 billion by 2010, with a large number of celebrity designers and high-end fashion houses all entering the market with their own children’s lines. Major fashion houses like Gucci, Dior, Prada, Michael Kors, Marc Jacobs, Juicy Couture, Burberry, Fendi and recently announced Gaultier, all have lines dedicated to children.
“Children’s fashion has evolved exponentially in the last ten years. People are planning families later in life, leaving more time to develop their careers and establish more comfortable lifestyles,” said Jen Trent, co-founder of Acara Mia Magazine. “In addition, grandparent’s spending on their grandchildren is expected to spend $30 billion by 2012. These factors all contribute to an increase in spending on children’s apparel.”
As part of the launch, Acara Mia Magazine has teamed up with upscale children’s boutique, Jean et Marie in San Francisco to sponsor a child model search. Parents are encouraged to enter a photo of their child ages infant-8 years old with a description of how the outfit in the picture describes their child’s unique personality. Contest entrants will need to visit www.acaramiamagazine.com for entry details. They can also drop off a photo with a brief description to Jean et Marie in San Francisco at 1775 Union St.
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“When we starting spreading the word about the launch of the magazine, we received an overwhelming number of people who wanted their children to be featured as models,” said Crystal Barb, co-founder of Acara Mia Magazine. “Fashion is more than just clothing; it’s a creative expression and a celebration of the individual. The Acara Mia/Jean et Marie Model Search is a way for our members to get involved in the magazine and demonstrate their child’s personal style.”
To log on to Acara Mia Magazine, please visit www.acaramiamagazine.com for a free sign up.
About Acara Mia Magazine
Founded in 2008, Acara Mia Magazine (meaning, "To My Dear One") is the premier magazine dedicated exclusively to high-end fashion for infants through 10 years old. Editorial mix includes fashion trends, style guides, designer and celebrity designer profiles, news, hair and skin care, child-friendly department stores and children's boutiques in a featured city, and a special section on organic clothing and products. Acara Mia primarily targets affluent parents and grandparents in upper income brackets, but also serves as an inspiration to stylish parents and grandparents of all income levels.
About Jean et Marie
Jean et Marie, a high-end boutique on Union Street in San Francisco, California is a staple among San Francisco’s savvy moms and grandparents. Jean et Marie has been in the city for eight years and specializes in unique apparel and gifts for children, infant to 8-years-old. The store carries exclusive European brands including Catimini, Jean Bourget, Marese, La Petite Ourse, Miniman, Clayeux, Petit Lem, Kaloo, and Lelli Kelly. New owners Catherine and Matt Taylor have continued the tradition of elegant shopping in a chic environment. It’s a one-stop shop for baby shower gifting, moms looking to dress to impress, and grandparents that want to give only the best.
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